A Fool & Her Money: Cronut Edition
I frequently read in the media that New York is in the grip of a Cronut frenzy, seemingly the bastard offspring of a croissant and a doughnut; a concoction dreamed up in the twisted brain of pastry mastermind Dominique Ansel.
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| http://dominiqueansel.com/cronut-101/ |
Lines form before 5am at his Spring St bakery which opens at 8am. Recently Huffington Post blogger, Andy Campbell, posted this photo of the Cronut queue to his Twitter.
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| https://twitter.com/AndyBCampbell/status/352393845000007680/photo/1 |
Demand has been so high that cronuts have been limited to 2 per person. I find all of this to be completely mind boggling, but then I hate doughnuts, so as far as I'm concerned the cronut is a good croissant ruined.
Anywayyyyy this afternoon I was chatting with one of our Account Planners and she told me that
yesterday one of the Asst. Account Execs lined up for cronuts to bring them in for a client meeting.
At 5am she was the 10th person in line and said that the first 3 people in the queue
looked as if they were homeless. As it got
close to opening time there were at least 200 people waiting. The homeless guys went to the back of the line in
turn and sold their places for $300 a piece. Apparently one woman
bought all 3 spots, which netted her a total 6 cronuts for $900!!
SIX CRONUTS FOR NINE HUNDRED DOLLARS!!
I'm told Dominique Ansel charges $5 per cronut!!
Fair play to the homeless guys!!
