Thursday, 11 July 2013

A Fool & Her Money: Cronut Edition

I frequently read in the media that New York is in the grip of a Cronut frenzy, seemingly the bastard offspring of a croissant and a doughnut; a concoction dreamed up in the twisted brain of pastry mastermind Dominique Ansel.

Lines form before 5am at his Spring St bakery which opens at 8am.  Recently Huffington Post blogger, Andy Campbell, posted this photo of the Cronut queue to his Twitter.

Demand has been so high that cronuts have been limited to 2 per person.  I find all of this to be completely mind boggling, but then I hate doughnuts, so as far as I'm concerned the cronut is a good croissant ruined.

Anywayyyyy this afternoon I was chatting with one of our Account Planners and she told me that yesterday one of the Asst. Account Execs lined up for cronuts to bring them in for a client meeting.  At 5am she was the 10th person in line and said that the first 3 people in the queue looked as if they were homeless.  As it got close to opening time there were at least 200 people waiting. The homeless guys went to the back of the line in turn and sold their places for $300 a piece.  Apparently one woman bought all 3 spots, which netted her a total 6 cronuts for $900!!


I'm told Dominique Ansel charges $5 per cronut!!

Fair play to the homeless guys!!


Kitty said...


I heard about these on the radio, I think. That is nuts. I mean....really?!

I am embarrassed this happened in our city. Really, people?!

ps, hope you are doing well, Fish. I am a so-so fan of donuts but I wouldn't buy one for more than $2.

fishwithoutbicycle said...

Hi Kitty, thanks for stopping by, hope you are doing well too. It's insanity right? Sometimes New Yorkers really surprised me. I was also really puzzled when people lined up for the opening of Trader Joe's, I mean c'mon people, it's a supermarket.

Christin said...


Amel said...

WOOOOOOOOOOOOOOOOOTTT?!?!?!?!?! I'm flabbergasted!

I've always read interesting stuff in your posts, you know? Never heard of cronuts until now. I love doughnuts and I also like croissants. Funnily enough my workplace has started selling very yummy choco doughnuts that both hubby and I love, so tomorrow I must go get some more LOL!!!

Amel said...


Just wanna know how you've been doing since it's been two months already he he...Miss you! :-)

Amel said...

Just wanna say hi. Been wondering how you're doing. :-) Miss reading your posts.